Amazon's latest plan to disrupt the retail industry could finalize the fusion of online and in-store consumer experiences.
The tech giant announced its new venture — a corner store called Amazon Go — Monday. The 1,800 square-foot store in Seattle has no registers. Instead, shoppers scan into the store with their free Amazon Go app, shop as normal and leave the store with the items billed to their Amazon.com account. Consumers don't even need to scan items individually.
The store, which will open to the public in early 2017, could be an inflection point for the long impending marriage of online and in-person retail. The experiences are becoming increasingly similar, said Lisa Falzone, CEO of Revel Systems, a point-of-sales company that also helps retailers with inventory, purchase orders and analytics.
"You see Amazon opening up brick-and-mortar shops. You see brick-and-mortars going online," Falzone said. "It's all becoming one."