A new ad by Absolut Vodka has tapped South Korea's on-going political crisis as creative inspiration, but the end result could leave the Swedish spirits giant with a nasty hangover.
Back in June, Absolut released a limited-edition bottle called 'Absolut Korea,' a coffee, almond and chili flavored vodka that the company claimed exhibited " the vibrant culture of Korea." That in itself wasn't alarming as Absolut is known for a steady stream of new flavors based on global trends, countries and cultures. In May, it released 'Absolut Buenos Aires' and one its more recent products is a dedication to nightlife called 'Absolut Facet.'
But over the weekend, the quintessential brand may have taken its reference of popular culture too far by releasing a new ad for 'Absolut Korea' that features a time-lapse photograph of a candlelight anti-government protest in Seoul, with the crowd's shape taking on the appearance of an Absolut bottle.