Forget the days of grabbing an old t-shirt and moseying on over to the local gym.
Today's consumers are demanding more dynamic answers to their fitness cravings.
GuavaPass, a startup launched just last year, allows users to book classes at boutique studios, usually reserved for members only. Buoyed by strong demand in Asia and the Middle East, it has already set up flags in ten cities.
"People are looking for a change," Rhyce Lein, Singapore's manager for GuavaPass told CNBC. "Gone are the days of them just going to a gym and lifting weights. They want to discover different types of workouts."
The business model creates a mutually beneficial scenario for both guests and business owners alike.