For most of the year, advertising agencies shout about their awards, new clients or star hires. But when the holiday season comes around, they use their creativity for good causes.
Images of slavery might not be something normally associated with Christmas, but London ad agency Aesop has used them to illustrate classic decorations – paper chains – to highlight the fact that there are up to 13,000 victims of modern slavery in the U.K. today.
They tell the stories of three refugees who came to the U.K. for asylum but instead ended up as "modern" slaves. The paper chains show Christmas imagery such as snowflakes, holly and gifts with the stories of a sex-worker, an underpaid restaurant hand and a girl whose aunt tried to drown her in a bath.