Amazon recruited more shoppers to its Prime program than it has during any other holiday season, helping it achieve a sales record during the Christmas period, the company said Tuesday.
Although a spokeswoman declined to detail how many people tested its subscription service, the online retailer said last season that more than 3 million people signed up during the week before Christmas alone. More than 50 million U.S. households subscribed to Prime as of November, according to the latest estimate by Cowen and Co.
In total, Amazon said it shipped more than 1 billion items this holiday, pushing it to its largest-ever season for sales. The company did not provide a comparable figure for last year.