Alibaba is taking the fight to sellers of counterfeit goods and, for the first time, suing two merchants on one of its e-commerce platforms – just days after it was blacklisted by the U.S. government for hosting fake items.
The Chinese firm filed a lawsuit against two sellers of fake Swarovski watches on its eBay-like Taobao platform with the Shenzhen Longgang District People's Court, claiming 1.4 million yuan ($201,482) in damages.
While it may not seem like a large amount for a company like Alibaba but the company is hoping to stop others from hosting dodgy items.
"We want to mete out to counterfeiters the punishment they deserve in order to protect brand owners. We will bring the full force of the law to bear on these counterfeiters so as to deter others from engaging in this crime wherever they are," said Zheng Junfang, chief platform governance officer at Alibaba Group, said in a press release on Wednesday.