It's a partnership that the entire fashion world would envy. Luxury fashion house Fendi and Karl Lagerfeld have worked alongside each other for more than half a century, making it a collaboration which – according to Lagerfeld – should be in the Guinness Book of Records.
For fashion designer Lagerfeld, he himself could not have imagined the collaboration lasting as long as it has, telling the "CNBC Conversation" that today's fashion world is not like what it was when they first joined forces in 1965.
"Everything has changed, and nothing has changed more than the world of fashion," Lagerfeld told CNBC's Tania Bryer, who started his partnership with the fashion house around the concept of fur design.
"(The Fendi sisters) had tons of energy and I think I had a little good energy too. So it worked, it was great. The 70s were great, the 80s."
"After that it was a little different because the world of fashion changed so much, that in the end it became a LVMH business which is very good, because (that's) when (CEO) Bernard Arnault really invested in it, and look what Fendi is now."