For years, Sean Spicer waged a lonely war.
Long before he sparred with reporters as White House press secretary for President Trump, Mr. Spicer turned his ire toward an unlikely foe: Dippin' Dots, a frozen treat described by their maker as "tiny beads of ice cream."
In a series of posts on Twitter from 2010 and 2015, Mr. Spicer asserted that Dippin' Dots were not — despite their slogan — the ice cream of the future.
One of the tweets was an article in The Wall Street Journal on the 2011 bankruptcy of the Dippin' Dots company that Mr. Spicer shared, as if to say, "See? I'm not alone. Other people think you're not the ice cream of the future, too."
It seems likely, however, that Mr. Spicer eats the beaded ice cream at least on occasion: In 2015, he tweeted angrily at the company's corporate Twitter account to complain that a concession stand at Nationals Park in Washington had run out of vanilla-flavored Dippin' Dots.
Twitter users stumbled upon tweets from Mr. Spicer's private war against Dippin' Dots over the weekend after Mr. Spicer gathered reporters at the White House to complain about their reporting on the size of the crowd at Mr. Trump's inauguration. William Hughes, a writer for the website A.V. Club, wrote on Sunday that Saturday's news briefing was "a trial by fire" for Mr. Spicer.
"Could he get through an entire five-minute speech to the press without slipping in an attack on his archenemy Dippin' Dots, The Ice Cream Of The Future?" Mr. Hughes asked.
The answer was yes. But Dippin' Dots was not going to take any chances. On Monday, the company felt compelled to respond to Mr. Spicer's yearslong public dislike of its product, calling for a truce in an "Open Letter to Sean Spicer" on its website.
"We've seen your tweets and would like to be friends rather than foes," wrote Scott Fischer, the company's chief executive. "After all, we believe in connecting the dots."