Business News

As Brand Beckham profits reach almost $50 million, here are some of the brands Victoria and David are involved with

Lucy Handley, special to CNBC
Getty Images
Getty Images

Victoria and David Beckham are one of the world's power couples, and the Beckham brand name can shift millions of dollars' worth of products.

Beckham Brand Holdings – the company that they set up in 2014 as a holding company for Victoria's fashion business, and the licensing of David Beckham's name - reported a pre-tax profit of £39.5 million ($49.9 million) in the year to December 31 2015, up from £10 million the year before, according to accounts filed last week.

We take a look at some of the brands the Beckhams have been involved with over the years.

David Beckham and Adidas

David signed a deal with German sports brand Adidas in 1996, and in 2004 featured in its "Impossible is Nothing" campaign. When David retired from football in 2013, Adidas called him a "loved and adored captain of his country."

David Beckham and Haig Club


David Beckham and business partner Simon Fuller signed a deal with Diageo in April 2014 to launch the Haig Club whisky brand. They celebrated with Victoria, chef Gordon Ramsay and Jimmy Choo, alongside other guests at a party near Edinburgh.

David Beckham and Biotherm Homme

Beckham signed up as a brand ambassador for L'Oreal brand Biotherm Homme in May 2016, and is to launch a grooming and skincare line this year. In November 2016 it launched the "#StoryOfMyLife" advertising campaign in Shanghai.

David Beckham’s fragrances

David and Victoria Beckham launch their Signature fragrances in New York City in 2008
Andrew H. Walker | Getty Images

David and Victoria launched their Signature fragrances in New York City in 2008. David's fragrances include The Classic Reinvented, The Essence, Beyond, and his most recent, Beyond Forever.

David Beckham and Kent & Curwen

Kent & Curwen creative director Daniel Kearns and David Beckham
Darren Gerrish | Getty Images

The clothing company – owned by Trinity International Brands - signed a five-year deal in September 2015 to license the David Beckham name. Beckham's range, produced with creative director Daniel Kearns, includes £200 rugby shirts and a shearling peacoat for £1,200.

David Beckham and H&M

Beckham has been involved with Swedish clothing brand H&M for five years, and his most recent collaboration was Modern Essentials in fall 2016.

Victoria Beckham’s fashion collection

Victoria Beckham's London store, September 2014
Alex Huckle | Getty Images

Victoria's eponymous fashion line launched in 2008, and she opened her first standalone store in London's Mayfair in 2014, selling her main line brand, as well as the more affordable Victoria, Victoria Beckham line.

Victoria Beckham and Range Rover Evoque

VB launched a special edition of the car, after an 18-month design process, in 2012. Only 200 vehicles were available, and Beckham said at the time: "I've always driven a Range Rover, for me they are the epitome of quality and luxury."

Victoria Beckham and Estée Lauder make-up

Victoria announced the launch of her makeup collection, Victoria Beckham Estée Lauder, in April 2016, saying at the time: "I had long admired Estée Lauder the woman, and the powerful brand that she created, so I am excited to offer both of our customers this makeup range and play a small part in her vision for women."

Victoria Beckham and Target

Victoria's first foray into a "more accessible price point" will be a collection with U.S. retailer Target, she announced in an online statement in October 2016, and the clothes, priced from $6 to $70, will be available from April 9, 2017.