Food & Beverage

Kraft Heinz, Oprah form joint venture to develop new line of food products

Oprah and Kraft Heinz to cook up healthy ready-to-eat foods
VIDEO0:3400:34
Oprah and Kraft Heinz to cook up healthy ready-to-eat foods

Heinz ketchup maker Kraft Heinz and media mogul Oprah Winfrey said on Wednesday they would form a joint venture to develop a new line of food products in the United States.

The joint venture, Mealtime Stories, will initially make ready-to-eat refrigerated products across multiple categories and 10 percent of its profits will be donated to charities focusing on eradicating hunger.

Kraft Heinz will initially develop, manufacture, market and sell this new line of food products.