Apple's iPhone has failed to clinch the title for the top selling smartphone in China for the first time since 2012, making the U.S. technology giant "vulnerable" in the world's second-largest economy, according to a report released Friday.
The iPhone 6s sold 12 million units in 2016 or around 2 percent of all phones sold in China, behind the Oppo R9 – the flagship smartphone of the Chinese brand Oppo Electronics – which sold close to 17 million units, capturing 4 percent market share, according to Counterpoint Research. Oppo is one of the fastest-growing smartphone brands in China which has made its name through high-spec low-priced devices, being sold through bricks and mortar stores.
It marks the first time an Apple iPhone is not the best-selling smartphone in China in five years, Counterpoint said, highlighting the rough year the U.S. company has had in the country.
Counterpoint noted that China's smartphone shipments reached an all-time high in 2016, growing 6 percent year-on-year to 465 million units, but it noted that Apple still remains "vulnerable" in China.