Businesses have just spent millions of dollars advertising during this year's Super Bowl, with 30-second slots on Fox reportedly going for more than $5 million. So which brands "won" 2017's biggest U.S. sporting event?
Analytics company iSpot.tv looked at digital share of voice; social actions such as tweets, shares and mentions; and the number of times an ad had been viewed online. It also looked at TV ad impressions and media spend.
Here are the top 10 best performing Super Bowl ads of 2017.
1. Budweiser - Born the Hard Way