For investors hoping to cash in on President Donald Trump's market-moving tweets, monitoring his Twitter feed constantly is essential. The slightest delay in reaction could be the difference between making a quick profit and losing money.
Rachel Mayer, a former JPMorgan trader, believes there's an easier way: let software do it.
Her start-up created an app, where an algorithm scans the President's tweets for mentions of specific publicly-traded companies. Whenever Trump tweets about the companies, the app can send push notifications to alert users. These are called 'triggers.'
"It's purely an informational tool," Mayer, who is CEO and co-founder of Trigger, told CNBC's "Squawk Box" on Friday.
The triggers are created based on "if this then that" type of statements and can help to guide investment decisions. For example, if Trump tweets about CNN and his tweet is about a fake news allegation, then a notification can be sent to alert users who own Time Warner - the parent company of CNN - stocks in their portfolios.
If an automatic trigger fails to fire, a support team works "round-the-clock" to push out the alerts.
"Our value proposition is linking different sets of data that the current brokerages don't support," she said, adding it allowed investors to consolidate all available information and manage investment risks.