Top YouTube publisher says it doesn't make it easy to find premium content

Kurt Wagner
A smartphone with the logo of the Youtube video sharing website on the screen, in front of a computer screen showing the front page of Youtube.
Sergei Konkov | TASS | Getty Images

AwesomenessTV makes most of its money from YouTube.

But CEO Brian Robbins thinks YouTube could give premium content — the kind of stuff his company is making for YouTube every day — a little more love.

"Obviously YouTube was built on [user generated] content," Robbins explained Monday at the Code Media conference at the Ritz-Carlton in Dana Point, Calif. "But for guys like us, who are really programming it and trying to do more and more premium content, it feels like there needs to be a separate way to discover our content because it's really hard to discover content on YouTube."

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"I know it's a big ship to turn around but I don't quite understand why they don't give premium content a better home, a better place to be discovered. Look at it like a Netflix homepage," he continued.

YouTube isn't the only company to face this challenge. Facebook's algorithm is intended to find the best stuff for its users (and prioritize certain types of videos), and it has also tested a video-only feed in the past as a way to help surface relevant and high-quality video. Making sure the best stuff makes it to the top is not always simple.

Robbins says that YouTube is his company's most important platform despite the search issues. AwesomenessTV's YouTube channel has 4.7 million subscribers and has done almost 1.7 billion total video views.

By Kurt Wagner,

CNBC's parent NBCUniversal is an investor in Recode's parent Vox, and the companies have a content-sharing arrangement.