Teen retail is a game of survival.
Under siege from fast-fashion, off-price and online competitors, the growing list of retailers filing for Chapter 11 has been peppered with names like Aeropostale and Pacific Sunwear.
Yet as its competitors flounder, one teen brand is reveling in five straight quarters of greater than 20 percent comparable sales growth. Aerie, the intimates label owned by incumbent teen player American Eagle, is steadily becoming a larger piece of its parent company's revenue.
The antithesis to Victoria's Secret's bombshell branding, Aerie's body-positive grassroots advertising campaign has resonated with the retailer's target shoppers. The chain's early entry into the booming bralette business has helped, as well.