For the first time ever, Starbucks is releasing special cups just for springtime. They come in three colors inspired by Pantone's springtime trends: A sunny yellow (Venti), a robin's egg blue (Grande), and a leafy green (Tall). Some of the cups are minimalist, with no logo or other markings aside from a white circle in place of where Starbucks' logo would go. Others have what look like Sharpie doodles.
Like the coffee giant's popular, 20-year-old holiday tradition of red holiday cups, these spring cups will be available for a limited time. Starbucks patrons can expect to see the cups for a few days only beginning on March 16.
Maybe it's because I'm jaded, maybe it's because I've been writing about Starbucks for too long, but the minute I saw this press release in my inbox I thought: How long until the Internet backlash? In case you do not follow Starbucks news as obsessively as I do, for every action the coffee company takes there is an outsized, opposite reaction.
Think back, for a moment, to late fall 2015. That's the last time Starbucks released a minimalist cup. It was red with a Starbucks logo on the side. For reasons I will never understand, what seemed like the whole country — or maybe it was just this one high-strung person — flew into a rage because the cups were "not Christmas-y enough." This was such big news that Eater wrote a story all about it. I can't tell you how many people clicked on this post, but please know that it was a lot. At some point, a wise man named Donald Trump weighed in to suggest the coffee drinkers of America boycott Starbucks over this.
Last year really wasn't much better. There was a green cup that was specifically described as not a holiday cup, but people threw a fit anyway because it wasn't red. Just 10 days later, Starbucks released a red, super-Christmas-y cup.
So I'm going to attempt to pre-empt the outrage I can feel bubbling just beneath the surface. No, Starbucks' new spring cups are not to be confused with Easter-themed cups. Here is why:
If you're still feeling angry about this, maybe consider flying into a rage about something else. There are so many other worthwhile issues at stake right now. (Although honestly, Starbucks hasn't fared great in that department, either: When the company announced it would hire 10,000 refugees in response to Trump's initial, short-lived travel ban, Trump supporters signed onto Twitter to lash out and pledged to boycott the chain. The angry mob believed Starbucks should hire more veterans instead; no matter that the chain already does this.)
So if you don't like Starbucks' cheerful spring cups, maybe make your coffee at home for the next couple of weeks — at least. Reached for comment to see if these spring cups will become an annual tradition, a Starbucks rep replied, "We're excited to introduce our first-ever cups to celebrate spring. It's too early to say if these will return next year."