As one of President Donald Trump's favorite news sources, Breitbart News has been called a lot of names, including "Trumpbart," a "platform for the alt-right," and anti-Semitic.
But in an exclusive interview, editor-in-chief Alex Marlow said that the site has been misunderstood.
"There's a lot of Americans out there who I think would love to read our content," Marlow told NBC News' Stephanie Gosk. "And they haven't been told that it's OK to do so. It's OK to check us out. We're not a hate site."
More from NBC News:
Critics of Breitbart call the right-wing website just that, pointing to articles like "Hoist It High and Proud: The Confederate Flag Proclaims A Glorious Heritage," and its promulgation of fringe, often evidence-free theories — including the accusation that former President Barack Obama wiretapped Trump's phones.
But Breitbart News has experienced a meteoric rise. Founded 10 years ago by Andrew Breitbart, the once-fringe site has gone from just a few million views a day at its inception to close to 20 million today, with more than 40 million unique readers a month, according to Marlow.
Its ties to the White House run deep. Breitbart was among the earliest and most ardent supporters of Trump's candidacy. Its former chief executive, Steve Bannon, is now the president's chief strategist. Trump himself is reportedly an avid reader of the site, frequently re-tweeting its articles and using them as sources for some of his most controversial claims.