On top of the new products, Apple also announced new silicon and leather case colors for the iPhone 7 and iPhone 7 Plus and expanded storage capacity for the iPhone SE.
It also added new watch bands for spring, with colors like berry, pollen, sapphire, azure, orange and red. Nike watch bands can now be sold separately, and new luxury Hermes bands were released in "bleu," lime and other styles.
The company is also doubling down on its learn-to-code app, Swift Playgrounds, which it released in simplified Chinese, Japanese, French, German and Latin American Spanish. Apple is investing heavily in recruiting new developers, aiming to double its software and services revenue by the end of 2020. Mainland China was one of the fastest-growing areas for the iPad last quarter.
And while Apple also added more capacity to the iPad Mini 4, it not longer promotes the iPad Mini 2 on its iPad landing page.
Apple shares closed at an all-time high of $141.46 a share on Monday, and inched higher in morning trading.
— Reporting by CNBC's Josh Lipton and Sally Shin