Snap's marketing savvy, creativity and understanding of its users will help it survive Facebook's many efforts to kill it by imitation, tech veteran Rahul Sood told CNBC.
"Snap understands their audience better than anybody," said Sood, chief executive officer of e-sports betting start-up Unikrn and creator of Microsoft Ventures.
Facebook's big advantage is that it can reach users outside of Snap's relatively narrow demographic and show off features they may never have tried, Sood said Tuesday. "It gives the an opportunity to play with it and use it," he said.
However, he added, what works for Snapchat doesn't always work on Facebook's apps.
"Instagram tried it with their Stories, and it feels sort of like an after-thought, like a bolt-on feature to Instagram," he said. "I don't get it, to be honest."