"We have a cult following around our Carmenere," Leitner-Waldman explains. "It's kind of an esoteric grape. You don't expect that."
Archer Roose partners with high-end wineries, producing wines that would normally retail for $20 a bottle, but is able to deliver them to the consumer for $7 a bottle — in a box or a keg. Each three-liter box (equivalent to four bottles of wine) has a suggested retail price of $29.99.
Instead of bottling and packaging at the source in Chile, the company ships its three wine varieties in 24,000-liter flexitanks, which help cut its shipping costs by 70 percent. The wine is then shipped to New York Harbor and trucked upstate, where it is packaged and ready for distribution.
"Shipping in bulk and the packaging allows us to deliver such incredible savings to the consumer," Leitner-Waldman tells CNBC.
Archer Roose wines also stay fresh up to six weeks after opening. This is because as the wine is dispensed, the bag inside the box collapses, limiting the wine's contact with the air. The company claims its packaging is also environmentally friendly — generating 80 percent less landfill waste and a 60 percent smaller carbon footprint.