It's very much augmented reality, allowing you to place something like a rainbow right on your desk. It works a bit like the face filters, with impressive rendering and even realistic effects like shadows, but takes advantage of the rear camera instead of your front-facing selfie camera.
It's Snapchat's latest attempt to keep its users addicted, and it's pretty fun to mess around with. Want to see what it's all about? Let's take a tour.