BALI, Indonesia — It's an industry valued at $120 billion this year, and it's growing rapidly.
That juggernaut is the television & video industry in the Asia Pacific, which is being analyzed and dismantled at the APOS summit here in Bali.
Wandering around among soothing waterfalls, and what feels like 100 percent humidity, are some of the industry's biggest players and disruptors. CNBC sat down with some of them to find out what is working, what's not, and why the race is on to serve consumers more for less.
NBCUniversal International Chairman Kevin MacLellan told CNBC that his company is taking a different approach, investing $1.5 billion in digital businesses over the past 18 months. (Comcast is the owner of NBCUniversal, which is the parent company of CNBC.)
"We're not abandoning our current NBC brands at all. We continue to produce content for that, and at this point we're number one in just about any metric you can look at in the U.S. from the broadcast perspective or the cable perspective," he said. "It's been a really successful period for us, but at the same time we're turning the success into investments in adjacent businesses digitally — not just the ones that we brand on our own."