President Donald Trump promised guns rights advocates gathered in Atlanta that he'd come through for them as they did for him during the 2016 campaign.
He is the first sitting president since Ronald Reagan to speak to the NRA.
White House Press Secretary Sean Spicer called the NRA speech, which comes on the 99th day of Trump's presidency, a "good way to end an incredible week."
The influential lobbying group endorsed Trump early on during the Republican 2016 primaries — a backing he often reminded his crowds about during his
During one August campaign rally in North Carolina, Trump raised eyebrows when he suggested that "Second Amendment people" could do something if Hillary Clinton were elected and got to pick anti-guns rights Supreme Court justices.
"By the way, and if she gets to pick her judges, nothing you can do, folks. Although the Second Amendment people, maybe there is, I don't know."
The campaign defended the comments then as a reference to gun rights group's lobbying power.
The NRA, for their part, helped bring Trump's pro-gun message to the airwaves, spending three times as much for Trump as it did for Mitt Romney in 2012, a Washington Post analysis found.
Once in office,
The NRA, among other pro-gun groups, supported the move, with NRA-ILA executive director Chris Cox saying the executive order "marks a new era for law-abiding gun owners, as we now have a president who respects and supports our arms.".
Had the regulation fully taken effect, the Obama administration predicted it would have added about 75,000 names to the background check database.
Gun control advocates worry about Trump's relationship with the gun lobby.
Ahead of the president's remarks, Shannon Watts of Moms Demand Action said in a statement that "NRA leaders are hoping their investment in the election will help them pass dangerous legislation that would enrich gun manufacturers while endangering Americans. This includes dismantling the criminal background check system, making gun silencers more accessible, and - their ultimate goal - passing 'Concealed Carry Reciprocity."
Watch: Sperling's honest assessment of Trump's tax plan