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Grocery stores devote more space to fresh food, threatening big-name brands

  • Consumers' changing food preferences are drawing shoppers away from the shelves at the center of the grocery store and toward fresher produce on the perimeter.
  • As many big-name food brands are set to report earnings this week and next, the impact of this trend could be realized in financials.
  • Less shelf space is being offered in some stores for dry goods made by Kraft Heinz and Mondelez, for examples, the Wall Street Journal has reported.
Woman shopping in grocery store
Dan Dalton | Getty Images

Supermarkets today are picking fresh food, hot dishes and locally made items to display throughout stores, with shelf space devoted to dry goods on the decline, The Wall Street Journal reported.

New Jersey-based ShopRite, for example, is building new stores that have less space for packaged foods in the center aisles and more room for prepared meals that shoppers can take home and enjoy, the publication wrote.

"It's by demand of consumers looking for a quick meal," Natalie Menza, ShopRite's director of health and wellness, told the Journal in an interview.

Further, CVS Health's drugstore chain recently said it plans to upgrade hundreds of its stores to focus more on healthier products.

Three of the biggest companies that typically sell products in the center aisles of the grocery store — Mondelez International, Kraft Heinz and Kellogg — will reveal the latest impact of this shift to fresh food on financials, when they report first-quarter results this week.

Other consumer packaged goods companies Unilever and Nestle said last month that North American food sales are underperforming, as more consumers avoid the center of the supermarket.

Read the full report from The Wall Street Journal.