PHNOM PENH — Cambodia's start-up scene might be in its infancy, but it is slowly garnering attention on the world stage.
Dubbed the Buzzfeed of Cambodia, content on the site includes sports, fashion, music and lifestyle news — like Cambodian singer Sokun Nisa's new outfit — all presented in
Speaking to CNBC on the sidelines of the World Economic Forum's ASEAN meeting, the 33-year-old entrepreneur said he continues to see opportunities in the local market, but feels that understanding that audience is crucial.
"The local market is underserved," said Vichet, who saw an opportunity to provide content to local millennials, who may not find English content accessible. Khmerload produces its own content, and also outsources content from local newspapers.
Registered under parent company
This is Vichet's second venture after co-founding local e-commerce site L192.com, also known as Little Fashion, in late 2010. The platform carries products like apparel, footwear, bags, accessories and beauty, which are also carried in a brick-and-mortar store.
The entrepreneur dropped out of an International Monetary Fund-funded
There are currently around 8 million data plan users in Cambodia and 8 million internet users, Vichet estimated, adding that he sees the digital economy as a key driver of growth.
Correction: Khmerload received a $200,000 investment from California-based venture capital seed fund 500 Startups. An earlier version misstated that figure.