"They say, 'Just give me the basics'," says Mr Vasquez, who is now a 47-year-old US citizen with a family of his own. "A party is not a necessity and they are afraid of being deported. The business has been hit very hard."
Mr Vasquez has plenty of company in Hispanic business circles. Mr Trump's election in November has led to a sharp fall in consumer spending in the communities that are home to the estimated 11m undocumented immigrants in the US — a majority of them Hispanic — as well as tens of millions of others with whom they share bonds of blood or country, according to executives familiar with the market.
From New York to California, officials of Hispanic chambers of commerce contacted by the Financial Times say double-digit revenue declines are becoming common at "mom and pop" retailers, bars, restaurants, nightclubs and a variety of service providers in immigrant neighbourhoods.
More from the Financial Times
Germany and France pledge to accelerate eurozone reforms
Oil market awaits 'whatever it takes' details as Opec gathers
Government enforcers take aim at compliance officers
Many Hispanic consumers are too scared to spend as they once did, say the business leaders who know them best. They are saving money in case they or their loved ones are swept up — rightly or wrongly — in the president's crackdown on undocumented immigrants. They are avoiding businesses they think will be targeted by immigration agents — either because they are undocumented themselves, or because they fear being perceived as such and subjected to the attendant humiliation.
"For our businesses that serve the Hispanic immigrant community as customers, they are telling us that their business is down anywhere from a third to a half," says Carlos Gomez, president of the Hispanic Chamber of Commerce of Greater Kansas City, which represents 480 businesses in the states of Missouri and Kansas. "The immigrant community is very afraid. They don't know what is going to happen. My feeling is that people go to work and go home. They don't want to be out."
The mood of the Hispanic community matters to marketers because of its size and youth. An estimated 57m Hispanics live in the US and the Census Bureau expects that number will grow to 119m by 2060. About 60 per cent of Hispanics are members of the millennial generation or younger, according to a report last year by the Pew Research Center, making them the youngest major racial or ethic group in the US.
A sign at a bus stop offering immigration services in Jackson Heights, New York. Businesses in heavily Hispanic areas have reported a slowdown as locals fear being caught up in raids © Getty
By 2020, Hispanic buying power will reach $1.7tn, according to the University of Georgia's Selig Center for Economic Growth. In recent years, leading US companies ranging from Walmart to McDonald's and Ford have spent billions of dollars collectively on marketing aimed at winning over Hispanic consumers. In 2015, Target launched a US advertising campaign based on Spanish words that have no English translation.
"The Hispanic market is driving the growth of a majority of categories from financial to retail to automotive to telecoms," says Linda Lane Gonzalez, chairman of the Association of Hispanic Advertising Agencies and president of her own marketing company in Miami. "For the past 10 to 15 years, it has been a business imperative."
A more fearful and furtive Hispanic consumer is bad for corporate America. The development also creates complications for investors trying to track retail activity. A mystery of the Trump era has been the disparity between data showing rising consumer confidence and sales figures suggesting they are pinching their pennies. Millions of Hispanic consumers retreating into the shadows could be part of the explanation.
"It is very likely that we are surveying fewer of them and we are getting a worse measure of their sentiment," says Giovanni Peri, an economist at the University of California, Davis, who specialises in migration issues. "This is a new situation, the last five months."