Shares of Best Buy surged more than 20 percent Thursday after the company posted unexpected sales growth in same store locations.
Best Buy is a retail anomaly because it's an enjoyable place to shop.
Step inside one of the company's stores and it's like walking into the Willy Wonka Chocolate Factory for gadget-geeks.
This is all by design.
Best Buy has worked with partners like Google and Samsung to establish small sections of the store where each can show off new products. Visit a Samsung area, for example, and you'll find the latest smartphones and tablets, virtual reality headsets and accessories.
You might then walk over to Best Buy's gaming section, which has been boosted with plenty of enthusiast accessories over the past few years, from high-end mechanical keyboards (a favorite among PC gamers) to super-accurate mice and fancy gaming headsets with surround sound audio.