Amazon is quietly expanding Prime Now, its free 2-hour delivery service. After originally launching in one zip code in New York City back in 2014, it's now available in more than 45 cities in eight countries. This year alone, it's added 14 more cities.
But don't feel bad if you haven't heard about it yet. Amazon may be keeping it under wraps as it ramps up its offerings and perfects its fastest delivery method yet.
After all, you won't find the service on the Amazon mobile app — you'll have to give up some screen real estate for its "Prime Now" app.
We headed inside one of Amazon's Prime Now hubs in the company's hometown, Seattle, to see for ourselves what free 2-hour delivery looks like.
What we found was surprising efficiency, a whole lot of randomness and some hints as to what Seattle consumers are shopping for. And, possibility, Amazon's vision for the future of ecommerce and retail.