During the Monday keynote at the company's 2017 Worldwide Developers Conference, the company announced a bunch of catch-ups:
More broadly, Apple has built tools for artificial intelligence and augmented reality, and now the company is starting to let outside developers use those tools to enhance their own applications.
The thing is, Google already did the same thing, with the Tango mobile augmented reality system and services running in its cloud.
To be clear, Amazon, Facebook, Microsoft and Snap have all been busy in both AI and AR. But Google has put AI at the core of its business, with CEO Sundar Pichai going so far as to call it an "AI-first" company.
With Apple doing small things to make AI more visible and powerful across more of its devices, the company appears to be acknowledging people's continued use of impressively smart apps like Google Translate and the Google App.
The message is clear: We're getting smarter now, so don't even worry about using the Google stuff. The uncertainties lie in how many Google developers and customers will defect.