If you thought the premium price tag on Apple's new speaker would stop consumers from buying it, think again, CNBC's Jim Cramer said Tuesday.
The speaker will launch this December in white or
On "Squawk on the Street," Cramer said consumers will also buy the new speaker simply because it is part of the Apple universe.
"The Apple family is so big, that I think you tend to want to buy people something that is part of it," he said. "You second guess it after you buy it."
Disclosure: Jim Cramer's charitable trust owns shares of Apple.