The massive market transformation this month that some on Wall Street called a "once in a decade opportunity" might have just been a one-off technical move because of taxes.Marketsread more
The Pentagon will deploy U.S. forces to the Middle East on the heels of the attack on Saudi Arabian oil facilities, United States Secretary of Defense Mark Esper announced...Defenseread more
CNBC did a deep dive through the most recent Wall Street research to find stocks that analysts say are underappreciated.Marketsread more
Shares of MasterCard are up 46% this year, and 1120% since 2011, getting a boost from the strong U.S. consumer.Investingread more
CNBC sat in on an "empathy training" at Amazon PillPack's Somerville offices, which is part of new hire orientation.Technologyread more
Trade with China is the 'big unknown' for the Federal Reserve as it decides how best to support the U.S. economy, says Council on Foreign Relations Director of International...Futures Nowread more
Lobbying experts said the visit is likely an attempt to be in lawmakers' ears as they consider legislation that would impact Facebook.Technologyread more
Yardeni Research's Edward Yardeni believes the U.S. economy is picking up steam.Trading Nationread more
Iran's audacious drone and cruise missile attack on Saudi Arabia's oil producing facilities has provided a critical test yet for the Trump administration's foreign policy. A...Politicsread more
Chinese trade negotiators suddenly canceled a visit to meet U.S. farmers after they wrapped up trade talks in Washington this week.Marketsread more
Google made headlines at the start of the Cannes Lions Advertising festival this week by announcing new measures to crack down on offensive and extremist content on the platform. And brand safety is an issue that's top of mind for chief marketing officers meeting with various platforms over the course of the week-long gathering, as they decide where to move their ad dollars.
The world's second largest advertiser, Unilever, stuck by Google through some of its fellow advertisers' boycotts. Now CMO Keith Weed tells us he's pleased with Google's changes: "I'm assured by the industry and what Google did," Weed says, noting that brand safety issues are not unique to Google. "You can buy a billboard next to a building where you don't want to see it...I think each step is getting better and better...It's all about suitability."
At Cannes, Google's YouTube is now shining a spotlight on its investment in content that's designed to be suitable for advertisers: professionally generated videos featuring big stars from the platform as well as elsewhere in traditional media.
"We started original programming on YouTube with our subscription service YouTube Red," says Susanne Daniels, YouTube's original content chief, formerly a top MTV exec. "We are now offering premium programming in front of the paywall and we've announced a new slate of original programming that's advertiser [supported] video-on-demand."
Daniels says YouTube's produced Katy Perry livestream was a big hit, with 49 million watching over four days -- the most successful live stream in a day by a YouTube music star.
"I think my mission is exactly that: it's all about premium content, both in front of and behind the paywall. There are a billion unique users on YouTube a day, it is a global platform, and it's a really exciting opportunity to use that group of people to funnel hopefully programming that they're excited about," says Daniels.
That programming, she says, will figure both stars from YouTube and big names such as Kevin Hart and Ellen Degeneres, who are bringing their star-power to the YouTube platform. And Daniels says advertisers are responding positively-- with Johnson & Johnson buying a show Ryan Seacrest is executive producing, called 'Best Cover Ever.'
With this premium content Daniels says there's no question they're going after TV ad dollars: "There's one bucket of money and the digital platforms, yes, are competing for TV ad dollars that were previously exclusively TV ad dollars."