Amazon Prime members who flock to the giant e-retailer on Tuesday in search of great bargains might have to look harder than they think.
A website that tracks the deals offered as part of Prime Day found that less than 1 percent of last year's deals for the shopping event were "uncommonly good prices," said Adam Burakowski, deals editor at The Wirecutter.
Amazon said the company aims to offer a range of deals that appeal to a broad audience.
"We know that not every deal is for everyone but we hope that everyone finds a deal on something they are into on Prime Day," said Julie Law, an Amazon spokesperson. "Keep in mind that a deal may be weird to one person and wonderful to someone else."
Prime Day began at 9 p.m. ET Monday and runs for 30 hours through 3 a.m. ET on Wednesday. While an assessment of this year's offerings won't finish until Prime Day wraps up, The Wirecutter team found that just 64 items out of nearly 8,000 evaluated in last year's event met its criteria for qualifying as a good deal. They looked at a range of product categories, including tech gadgets, home goods and personal items.