Social Media

Beyonce posts first photo of herself with her twins, gets 1.7 million Instagram likes in one hour

Key Points
  • Beyonce's first post of her month-old twins gets 1.7 million likes in just an hour.
  • Their names, Sir Carter and Rumi, are registered trademarks.

Pop singer Beyonce posted the first photo of her twins on Instagram early Friday, getting 1.7 million "likes" in just one hour.

"Sir Carter and Rumi 1 month today," Beyonce said in the description on the social media website.

By 7:30 a.m. ET Friday, the post had gained over 5 million "likes," 5½ hours after it was posted.

In February, Beyonce posted a photo announcing she was pregnant with twins. It become the most-ever liked post on Instagram, getting more than 8 million "likes" in the first 24 hours.

The singer and her husband, music producer Jay-Z, decided to trademark the names of their twins. The couple did the same with their first child Blue Ivy.

The trademarks apply to cosmetics, baby accessories, sports balls and tote bags, among other items.

Beyonce's account on Facebook-owned Instagram is the fifth most-followed on the platform, according to industry website Before her recent pregnancy, a photo with her first daughter reached 2.5 million "likes" and was previously the most popular post on Instagram.

Other posts from music celebrities such as Taylor Swift and Selena Gomez make up the top 10 of the most-liked photos on Instagram.

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