Wireless carriers have been upgrading their mobile networks quickly enough to more than keep pace with increasing data use by their customers on new unlimited data plans. That's seen in the results of millions of network tests conducted by Rootmetrics in the first half of the year, the mobile testing firm said on Wednesday.
"Despite reports suggesting that unlimited data plans are stifling speeds due to increased demands on the networks, we are not seeing evidence of that in our first half 2017 results," Annette Hamilton, director at Rootmetrics, tells Fortune.
The company's testing showed that all four major carriers–AT&T, Verizon, T-Mobile, and Sprint—improved average speeds in at least 20 markets in the first half versus the end of 2016. "Taken together, this suggests that investments are being made that counteract any demands on the networks from unlimited data plans," Hamilton said.
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The twice-a-year reports from Rootmetrics reignite the debates over network speed, coverage, and quality among the carriers every six months. Verizon and AT&T have long charged more for service than Sprint and T-Mobile based on claims of superior network speed and coverage. Sometimes the report shows the two challengers closing the gap, but sometimes not. And then there is a barrage of other reports from others like PC Magazine, that offer a completely different perspective.
For the first half of 2017, the national results compiled from tests in 125 individual city areas showed Verizon again on top in most categories. The carrier ranked first in overall performance, reliability, speed, data, and call quality at the national level. It was tied for first in texting quality with AT&T and Sprint.
Rootmetrics called Verizon's national performance "outstanding," adding that AT&T offered "strong competition," while Sprint "showed improvement at the national level." T-Mobile's national rankings were unchanged from last year, Rootmetrics said.
Drilling down and looking at the same six categories in each of the 125 markets, Verizon notched 617 wins, down from 658 in the second half of 2016. AT&T had 396 awards, up from 372, and T-Mobile grabbed 271 wins, one more than in 2016. Sprint fell back with 211 wins, 35 less than in 2016.
The data points are calculated from some 4.7 million individual tests conducted in vehicles that drove over 276,000 miles and also measured at almost 9,000 indoor locations, Rootmetrics said.