Apple reported its fiscal third quarter 2017 results on Tuesday afternoon — and while all eyes were on iPhone sales and other figures, iPad shipments stuck out.
Apple shipped 11.4 million iPads during the quarter, up from the 9.95 million iPads it shipped during the year-ago quarter. This is the first time since 2014 that Apple has managed to increase iPad sales year-over-year on a quarterly basis.
Since the first quarter of 2014, Apple's iPad sales have continued to drop off year-over-year. During the third quarter of 2014, for example, Apple's iPad shipments sunk to 13.28 million from 14.62 during fiscal Q3 2013. They fell again in Q3 2015 to 10.93 million units and again in Q3 2016 to 9.95 million units. Now we're back at a healthy 11.4 million units.
Has Apple finally fixed its iPad problem?
Perhaps. Segmentation seems to be working.