Self-driving cars may still be a year or two away from hitting the road in big numbers, but new research shows consumers are willing to pay up for the technology.
In fact, a survey of 5,000 vehicle owners around the world found autonomous-drive technology is a feature many people are willing to pay for, in some cases as much as $1,000 extra.
"There is a large subset of consumers who are willing to pay for full autonomy features demonstrating that consumers see this more as a value-add rather than a necessary safety component, at least for now," said Colin Bird, senior automotive technology analyst for IHS Markit.
Right now, Tesla's Enhanced Autopilot is the most well-known driver-assist system offering hands-free driving. It's a $5,000 option that allows you to take your hands off the wheel for short periods of time.