The Profit in Marijuana Country

See how legal marijuana will create new highs for pot lovers and budding entrepreneurs

Looking at legal marijuana by the numbers

2018 looks to turn the Golden State into the greenest territory on the west coast. After the legalization of marijuana – thanks to Prop 64, adult Californians will be able to buy, grow and sell pot recreationally. This game changer will have a dramatic affect on the states economy; and the numbers look very promising. It's projected by 2026, the marijuana market could be worth a whooping $50 Billion - nationally.

Watch The Profit's Marcus Lemonis take you on a journey where he finds the profit in marijuana in, The Profit: Marijuana Millions. In the meantime, see for yourself how much the market will explode by exploring the numbers behind marijuana.


On November 8, 2016, California voted to legalize recreational marijuana, passing proposition 64, by a 56% to 44% margin.1

Starting January 1, 2018, they'll be able to buy it in licensed pot shops.

Thanks to prop 64, California's marijuana market is expected to more than triple in value by 2026, up to a whopping $6 billion.

While California's market will be the world's largest…. 3 the national market – if fully realized --- could be worth more than eight times much -- $50 billion -- the equivalent of the American craft beer and chocolate markets combined.5

Thanks to prop 64, California's marijuana market is expected to more than triple in value by 2020, up to a whopping $6 billion.

Legalization is projected to create between 81,000 and 103,000 jobs in the state, and bring in nearly $1 billion in tax dollars.7

Another consequence of legalization -- as many as 6,000 prisoners serving marijuana-related sentences could walk free early.8

Growers will be required to tag every plant under a state "track and trace" program, the largest of its kind in the world.9

The state also plans to standardize packaging, place limits on advertisements, and require all marijuana to be sold in childproof containers.10

Every day roughly 7,000 Americans try weed for the first time, and 60% of the country supports full legalization.11 12