These are the stocks posting the largest moves before the bell.Market Insiderread more
More and more American firms are calling for the Trump administration to resolve its conflict with China.World Economyread more
The Fed is not likely to make a move on interest rates when it meets this week, but it should clear the way for a rate cut later in the summer.Market Insiderread more
Target CEO Brian Cornell apologized to customers for a disappointing weekend after the company experienced outages that shut down its cash registers and credit-card processors...Retailread more
Facebook's new cryptocurrency project, titled Libra and backed by the likes of Visa and Booking Holdings, is being widely embraced by market watchers.Trading Nationread more
American Airlines is ordering Airbus' new A321XLR, according to a source familiar with details of the agreement.Paris Air Showread more
Huawei CEO Ren Zhengfei tells CNBC the company's business is still strong in China.Technologyread more
U.S. President Donald Trump officially kicked off his reelection campaign Tuesday at a Florida rally where he exhorted thousands of rollicking supporters to keep advancing his...Politicsread more
But BlackRock's global fixed income chief also says he doesn't think the Fed will announce a rate cut until July.Market Insiderread more
Panera Bread has been testing a menu specifically for dinner and plans to expand the pilot to a new market next month.Restaurantsread more
American Airlines pilots plan to tell lawmakers they are still concerned about fixes to grounded Boeing 737 Max planes.Airlinesread more
The Royal Bank of Scotland (RBS) has seen its reputation take a battering over the last ten years or so. Bailed out by the U.K. government during the global financial crisis in 2008, nearly 73 percent is still owned by the taxpayer.
Almost ten years on, the bank is focusing on the future. "RBS is probably the poster child of the financial crisis and we're well aware of the mistakes we made in the past," David Wheldon, chief marketing officer of RBS, told CNBC's Marketing Media Money on Thursday evening.
"We're well aware of the legacy issues, but that was the bank that we once were," he added. "We're focussing on the bank we are today and the bank we want to be in the future. And what we want to be is the 'most preferred' bank."
RBS, Wheldon added, was focussed full square on the customer and its customer facing brands.
Wheldon said that RBS wanted to become number one for customer service, trust and advocacy by 2020. Is the ambition of becoming the most trusted bank an achievable one? Wheldon said it was, although challenges clearly remained.
"It's certainly a stretching target because…if you look at RBS, it is still the least trusted brand in the least trusted sector," he explained. Focusing on customer facing brands such as NatWest and Ulster Bank was an important part of the process.
"By doing this… we've really been able to get our staff focussed again on customer facing brands, leaving RBS behind us, because that was the global brand that we were attempting to build before it went wrong."
A recent ad campaign for NatWest, for example, used the slogan "we are what we do." A black and white film showed various types of human behavior, from the caring nature of a parent carrying a sleeping child to hooligans kicking tables and chairs.
The ad was something of a mea culpa for the bank and, according to Wheldon, a way of getting permission to be heard again.
"Inside there as well is the human truth: we're all what we have done, we're all what we will do," he said. "We're no different," he added. "We are what we do, so it was an admission of fault and an invitation to hold us to account, and our customers do exactly that."
Looking to the future, Wheldon said he wanted RBS to be trusted again.
"We've rebuilt pride internally and that's a really important thing for us because at its heart our strategy is... (to) engage our colleagues," he added.
"If we engage our colleagues and motivate them they'll service our customers well. If we do that well enough, our customers will advocate us. And there's a beautiful virtuous circle there that will lead us to number one."
Follow CNBC International on and Facebook.