Online lending startups looking to raise money now have to answer one important question that didn't get asked much in the past: how do avoid the fate of early pioneers like Lending Club or On Deck, which have lost nearly 80 percent of their value since going public in 2014.
At least that's what Bluevine CEO Eyal Lifshitz has experienced in his meetings with venture capitalists in recent years. Bluevine, an online lender that focuses on small businesses, last did an external round in 2016 and has raised a total of $188 million since its founding in 2013.
"I absolutely needed to have a very compelling story on why we're not the same as our public market comparables," Lifshitz said. "That is not something I needed to deal with three years ago."
Investment in online lending startups exploded on the backs of the success of early pioneers like Lending Club and OnDeck. But Lending Club saw its value sink after failing to meet compliance requirements, which led to the resignation of its star CEO Renaud Laplaunche. OnDeck has been hammered due to concerns around its growth and default rates. Although both companies saw their stock jump on strong earnings this month, they're still valued at a fraction of what they were at their IPOs in 2014.
Their declines have weighed down online lending startups, pressuring them to show how exactly they're different from their predecessors.