Now that Steve Bannon has left the White House and is back at Breitbart News, get ready for some fireworks. Or, as Breitbart Senior Editor Joel Pollak so elegantly tweeted: #WAR.
No, Bannon's ouster does not mean he will use his news and opinion website to get revenge on the administration as many people assumed after Pollak's tweet, which came moments after the Bannon departure was reported:
The #WAR will likely involve the targets Bannon and Breitbart were already hitting before the Trump campaign even started: Democrats, the mainstream news media, and establishment Republicans. Or as Breitbart followers call them: "leftists, fake news promoters, and crony capitalists."
But with its readership solidly already on the right, Breitbart likely won't make any dents against most Democrats and newspapers like the New York Times that it wouldn't have already without Bannon back at the helm. It's the third part of that usual suspects target list, establishment Republicans, who are in real trouble.
That is, the GOP members of Congress who have stood in the way of not just the Trump agenda, but the more generally conservative agenda over the years. Remember that it's in primaries and midterm elections where talk radio and the more niche news websites make their greatest impact. That's been an acknowledged fact since at least 1994, when the GOP took control of Congress for the first time since the 1950s, thanks in large part to conservative talk radio.
And that brings us to the heart of the matter. Sure, Bannon might publish hit pieces against administration figures like chief economic adviser Gary Cohn or even attacks on Jared Kushner and Ivanka Trump that would make the general news media and chattering classes buzz with excitement.
The real impact is what Breitbart and sites like it can do to the upcoming midterm elections in 2018. The lower turnout for those midterm general elections, and even lower turnout in midterm primaries, make it that rallying a few more readers to register and vote in a handful of states and districts can make all the difference.
With that in mind, let's look at the four incumbents in Congress who should be most concerned that Bannon is back at his internet battle station: