Shares in Britain's Dixons Carphone plunged 30 percent after the retailer cut its full-year profit forecast on Thursday, blaming tougher conditions in the mobile market as customers keep
their handsets longer.
The retailer said headline pretax profit for the year was expected to be in a range of 360 million pounds to 440 million pounds ($460-562 million). Analysts had on average forecast 495 million pounds, according to Thomson Reuters data.
Dixons Carphone, which trades as Currys, PC World and Carphone Warehouse in Britain and Ireland, said currency fluctuations were also making new devices more expensive.
The shares dived 30 percent to 165p by 0725 GMT. They had already fallen by a third this year as investors feared Britain's biggest electricals retailer would suffer from the growing inflationary pressures on consumers.
The group has also been hit by the removal of roaming fees in Europe which had previously provided a boost to the company. It now expects this to have a negative impact of between 10 and 40 million pounds this year. It had traded solidly recently and said on Thursday its electricals retailing businesses in Britain, the Nordics and Greece was performing well,
with group like-for-like sales up 6 percent in the 13 weeks to July 29, its first quarter.
"In all of these markets we have seen growth in revenues, market share and profitability with overall product margins remaining flat in electricals," said Chief Executive Seb James.
"However, over the last few months we have seen a more challenging UK postpay mobile phone market."
He said it was too soon to say whether upcoming handset launches would reverse the trend of people holding on to their phones for longer, and it was therefore prudent to plan on the basis that demand will not correct itself this year.