Dubai has seen a surge of interest from fintech startups and banking assets over the last three years, according to the emirate's financial center's management body.
It's fast becoming a destination for financial technology startups because of its location, private investment and innovation.
"Dubai has its own unique attributes that the likes of San Francisco and Singapore do not have," Moussa Beidas CEO and Co-Founder of smartphone payment platform Bridg told CNBC on Thursday.
"I think there are very few places in the world where you can get so much in such a small place and yet with so much potential," he said.
The patented platform that takes digital payments offline is based at the Dubai International Financial Centre Authority (DIFCA) – a special economic area that aims to support businesses to tap into the emerging markets.