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Amazon is selling the Echo inside Whole Foods stores

  • The Amazon Echo and Echo Dot are now being sold in Whole Foods
  • Whole Foods is discounting goods now that it's officially owned by Amazon
Whole Foods Amazon Echo
Lauren Thomas | CNBC

Now that its $13.7 billion acquisition is complete, Amazon is selling its Echo and Echo Dot devices inside Whole Foods, and at a discount.

CNBC visited a Whole Foods in New York Monday morning, following completion of the grocer's deal with the internet giant, and found a display of the devices selling for $99.99 and $44.99, respectively. That's down from $179.99 and $49.99.

Many shoppers, not knowing about the Amazon deal before their grocery shopping Monday morning, were caught off guard by the display.

A banner hung above the table reading, "We're Growing Something Good. Whole Foods Market + Amazon."

It remains to be seen what other merchandise from Amazon.com will make its way into Whole Foods stores.

This is just the beginning.