Apple is hosting a product event on Sept. 12, according to Dow Jones.
The iPhone 8 is probably going to be the highlight of the occasion, but Apple will likely introduce other new gadgets, too. Here's what we think is coming.
Apple is likely to introduce several new iPhones, though the naming for them is still up in the air. We're expecting an iPhone 7s and an iPhone 7s Plus, two marginal upgrades to the iPhone 7 and iPhone 7 Plus. Apple is also expected to introduce a 10th anniversary iPhone with a brand-new design, which has been referred to as the "iPhone 8." The device will reportedly pack a 3-D sensor for detecting a user's face, a fingerprint reader on the back and a new OLED display that fills up almost the entire front of the phone.
Apple will likely introduce a new Apple Watch that will take advantage of its new watchOS software. Little is known about what it might offer, but there are hopes Apple will add new health-tracking technologies such as sleep tracking and the ability to auto-track new activities. It's also expected to ship a new "LTE" model that can stay connected to wireless networks without needing an iPhone nearby. This would allow you to place and receive phone calls out on a run with just your Apple Watch, for example.
Apple is reportedly going to launch a new Apple TV with support for 4K video. That means the Apple TV will finally catch up with Roku, Chromecast and other products that already offer the sharper image quality that's supported by 4K TVs. Very few services offer 4K content, however, (Netflix and Amazon are two services, but Amazon isn't on Apple TV) so Apple will need to show consumers exactly why they'll want to upgrade.
Apple will also likely take time to recap changes coming to all of its software platforms, including iOS 11 for the iPhone and iPad, tvOS for its Apple TV and watchOS for the Apple Watch.
We should also finally learn more about Apple's augmented reality efforts, which will let apps superimpose computer-generated images on top of real-world photos and video from the iPhone camera. AR will be supported by the iPad and iPhone, and developers are using an Apple technology called ARKit to create new apps that will debut in September. Expect AR to enable all sorts of new use cases for iPhones from games to medicine to education.