Amazon Echo now lets you play the same tunes in multiple rooms

• Amazon Echo units can now play music as groups in multiple rooms
• This is what Sonos offers - multi-room speakers - and Amazon just ate into its market
• The feature is rolling out to Echo Dot, Echo and Echo Show units now

Source: Amazon

Amazon said on Tuesday that its Amazon Echo units can now serve as a multi-room speaker system.

If you own more than one Echo, Echo Dot or Echo Show, you can ask all of them to play the same song in multiple rooms. Or, if you prefer, you can ask each one to play a different one.

Amazon enables this by allowing you to create groups of Echoes, which is exactly how Google executes the same function with Google Home.

You might set an Echo and an Echo Dot in your bedroom and an office, for example, and name the group "upstairs." To play music, just say "Play Bruce Springsteen upstairs."

The feature will initially work with Amazon Music, iHeartRadio and Pandora, and support for Spotify and SiriusXM is rolling out.

This is a big move against Sonos, which has established itself as the go-to multi-room speaker system. For what it's worth, Sonos is a partner of Amazon's and will likely introduce Alexa support during its event on October 4.