Fitbit co-founder and CEO James Park told CNBC on Friday he was not worried about the competition posed by the likes of Apple or Samsung and instead remained "really excited" about the prospects of the company's latest smartwatch.
Fitbit's first fully-featured smartwatch – the Fitbit Ionic – launched on Monday and has generally been well received by critics. In answer to the Apple Watch and Samsung's Gear Sport smartwatch, the $300 Ionic watch includes fitness and sleep-tracking technology as well as capacity to handle contactless payments, music and more.
When asked whether recent competition from other leading players in the wearable market space had prompted concern for Fitbit, Park replied: "It doesn't."
"We have an incredible brand, we have a large community of users - over 50 million registered users who are cross platform compatible - so all these assets I think position us really well in the category," Park told CNBC on Friday while speaking on the sidelines of the IFA consumer electronics show in Berlin, Germany.