Tesla is working on new battery cell designs, and a way to make their own cells, with R&D teams in a lab near its car plant in Fremont, California.Technologyread more
The Federal Reserve and the market are miles apart on interest rate expectations, and the disparity could cost the stock market a 7%-10% drop, economists say.Economyread more
President Trump lambastes Twitter, Google and other technology giants for what he claims as their efforts to stifle him.US Economyread more
Underneath the impressive market rally is a trend that doesn't seem quite right, according to J.P. Morgan.Marketsread more
Mnuchin tells CNBC he's confident President Trump and China's Xi Jinping can make progress in stalled trade talks.World Economyread more
JP Morgan's Jamie Dimon says student lending "is a disgrace and it's hurting America."Economyread more
The Supreme Court refused to overturn a precedent that strengthened the power of government regulators in a closely watched case that could have had broad ramifications for...Politicsread more
Shares of Paychex dropped on Wednesday after Bank of America downgraded the stock due to its "excessive valuation" and "underwhelming fundamentals."Marketsread more
A full-time worker earning the federal minimum wage of $7.25 per hour cannot rent an affordable two-bedroom apartment anywhere in the country, where affordable is defined as...Spendread more
The president raised $6 million alone at a fundraiser he attended at the Trump International Hotel on Tuesday in Washington.Politicsread more
The first debates will give most of the contenders their biggest platform yet to present themselves to the American people.Politicsread more
Viewers are used to seeing short ad spots on YouTube but rarely on TV, where 15, 30 and even 60-second formats are more popular with advertisers.
But now Fox Sports is offering brands six-second spots, saying that they could get more attention than longer commercials.
The network's President Eric Shanks told the New York Times this week: "When the six-second ads are placed in unique positions, it has the potential to gain even more attention than a traditional unit." The shorter ads are being sold as part of a package, and Times sources suggested the individual spots would cost as much as $200,000.
The new spots will run during the NFL's opening weekend, starting on September 10.
This comes in the face of millennials' short attention spans for advertising being only five or six seconds, according to a report by comScore.
"You're going to have to make your case literally in a matter of seconds and make sure you grab somebody's attention," comScore Chief Executive Gian Fulgoni told CNBC's "Squawk Alley" in July.
YouTube is also set to remove its 30-second non-skippable ad format from next year, because it wants to provide "a better ads experience for users online," according to a statement emailed to CNBC.
Although shorter TV ad spots have been available in other markets such as the U.K. for some time, they have been seen as poor value for money, according to Matthew Landeman, managing director of Carat U.K.
"In the U.K. technically we have been able to buy five-second TV spots for a long time, (but) very few advertisers choose to do so as they cost 35 percent of a 30-second (ad) and unless they are part of a series they can be hard to make work on the standard TV format," he told CNBC by email.
Landeman added that U.K. advertisers are keen on exploring TV innovations in relation to new technology for the length of an ad.
"Innovation in the U.K. is largely focused on how we use TV in new ways in relation to data, technology and across multiple platforms, genuinely leveraging the power of TV content along the way. While more flexibility in display formats would always be a good thing, it's not broadly the thing our clients are most hungry for," he said.
Fox Sports did not immediately respond to a request for comment when contacted by CNBC.
Follow CNBC International on and Facebook.