The Fed came very close to promising a rate cut Wednesday, and now markets are focused on a possible July rate cut.Market Insiderread more
Markets had expected the central bank to keep its benchmark interest rate steady while setting up a cut at the July meeting.The Fedread more
Powell said policymakers are concerned about some of the recent economic developments and see a growing case for easier policy.The Fedread more
Amazon and Blue Origin founder Jeff Bezos gave more insight into his space company's lunar plans on Wednesday.Technologyread more
As the presidents of U.S. and China near a highly anticipated meeting on trade, the gap in both sides' expectations regarding a deal remains wide.World Politicsread more
Delta warned travelers that a technical problem could delay flights on Wednesday.Airlinesread more
The Fed chief said that despite reports that Trump was looking to demote or fire him, he doesn't plan on leaving anytime soon.The Fedread more
If the Trump administration and Congress fail to reach a spending agreement, the White House will offer to keep the government funded at its current levels for a year, Mnuchin...Politicsread more
With bold and targeted steps, economists say, government can increase opportunity and incomes for many more people in ways that strengthen, not weaken, American capitalism.Politicsread more
Investors need to be cautious because the economy will get hurt the longer the trade war drags on, Jim Cramer says.Mad Money with Jim Cramerread more
Slack Technologies' reference price was set at $26 per share, the New York Stock Exchange announced Wednesday evening.Technologyread more
How does a business full of brilliant engineers sell products in a human rather than a geeky way, in a manner that appeals to your average Joe but doesn't alienate hard-core fans?
It's a problem that many technology companies face.
At Chinese business Lenovo, the company has relied on the steadiness of its computers to appeal to CIOs (chief information officers), but their employees don't always have the same attitude.
"If you're a CIO, you know what Lenovo does, you like to buy Lenovo because it's great quality, it's reliable, they know how it works. Their issue is getting the users to want the Lenovo products that they have," Lenovo's Chief Marketing Officer David Roman told CNBC.
Part of the solution for Lenovo is to up the ante with marketing, and to that end it will run a competition looking for the 25 ThinkPad laptops that changed the world to celebrate the brand's 25-year anniversary.
Roman proudly states that there's a ThinkPad on the International Space Station, and it's also the computer behind physicist Stephen Hawking's speech. It will also run a new TV ad for its Yoga laptop, starting in the U.K. in early October, and launched a "Star Wars " augmented reality game with Disney last month.
More broadly, Lenovo has briefed a London agency to come up with a "story" for the brand to try to give it a more human appeal.
"Typically the story of the company is something that you do through investor relations, (and the company has previously talked about) the two streams of East and West culture blending," Roman said. The company has dual headquarters in Beijing and in Morrisville, North Carolina, and is listed in Hong Kong.
Now the focus will be on personality. "What we're trying to do is really make it relevant, show our personality, show the attitude, what drives the company, what motivates us."
Roman said his department is helping the company grow in the long term, with a focus on customers and trends, as well as an "outside-in" point-of-view on the business.
"We are in a better position to look at the trends, the changes, so marketing is taking a bigger role in terms of driving the growth of the company," he said.
Although Lenovo saw poor results recently, losing $72 million in the quarter to June against a profit of $173 million for the same period in 2016, Roman told CNBC that heavy investment in "second wave" products such as smartphones and data centers had had an impact. He expects the investment to pay off later in the year.
Roman added that the proliferation of products in the technology sector will become "ten times worse in three years," and that his role as a chief marketer is to bring products and branding together in a consistent way.
"If you are a consumer looking for a phone, a tablet, a PC, a gaming device (or) VR goggles, we want your perception of Lenovo to be the same. We still have a Moto campaign (for Motorola), a Yoga (laptop) campaign (and) we want to make them similar and part of a broader consumer (-facing) campaign."
While he was open about the loss in the last quarter, Roman emphasized that the company's "three-wave" strategy was on track. The first wave – its current PC business – saw a 7 percent increase in its average selling price.
"In a market that is going down (it) points to the fact that we have focused the mix on higher-end products, more profitable products," he said. He was also positive about the second wave – smartphones and data centers, and said third wave products would see investment, such as machine learning, augmented reality and virtual reality.
"Obviously one hates not to have the profit but at the same time in terms of reaching the milestones (we set) we feel that strategy is actually happening, we maintained our guidance for the year so we see the growth."
Follow CNBC International on and Facebook.