Kuo also revised his iPhone X unit shipments forecast to 40 million units for the first half of 2018. Kuo accurately predicted that Apple wouldn't sell the iPhone X in September along with the iPhone 8 and iPhone 8 Plus — it will instead ship in November. Kuo also originally expected Apple to ship 45 million to 50 million iPhone X units.
"We think some will be concerned about market acceptance of Face ID and the pricing of the iPhone X, before robust pre-order result is confirmed," Kuo said. "Therefore market views may be mixed before pre-order of iPhone X begins on October 27. Amid mixed market views, we expect shares of the Apple (US) supply chain to be volatile or even corrected in the near future. We recommend investors seize the opportunity to accumulate supply chain shares."
Kuo's note includes a few pros and cons on Apple. He said that KGI is impressed with augmented reality and that Apple has already taken the lead. He also thinks that new features like the full-screen design and face unlock will help drive demand.