Huawei, one of the world's largest smartphone makers, is already taking jabs at Apple's newly unveiled iPhone X.
In a Twitter post, Huawei shows a short video of an apple being eaten to the core. The tweet says "Feeling disappointed? We've got a real surprise exceeding anything you've ever seen." Huawei will unveil its new Huawei Mate 10 smartphone on Oct. 16.
In a separate video to Facebook, Huawei mocked the iPhone X's facial recognition, suggesting that it fails often. In it, Huawei says the "Real AI Phone" is coming in October.